Precise, visible, successful
SEA Agency
SEA Agency Mix Werbung
Visibility makes the difference between success and failure. That’s why we at Mix Werbung offer customised SEA strategies that position your brand exactly where your customers are looking. With a sound understanding of search engine logic, web analytics expertise and in-depth knowledge of Google Ads and Microsoft Advertising, we have been successfully managing campaigns for small, medium-sized and large companies for years.
Successful search engine marketing (SEA) requires more than just placing adverts. Our Google-certified SEA specialists ensure that your campaigns achieve their maximum potential through targeted targeting, continuous optimisation and data-supported measurement. In doing so, we minimise wastage and increase the efficiency of your advertising budget.
With our experience and modern tools such as real-time data analysis and event tracking using Google Analytics 4, we measure the success of your adverts down to the last detail. Every lead, every purchase and every conversion on your website or landing page is measured precisely and assigned to the respective campaign, advert or even a specific keyword. This means you always know exactly which measures are achieving the desired success.
Whether Google Ads, Microsoft Advertising or specialised campaigns – we design individual solutions that are specifically tailored to your needs and goals. Our team uses up-to-date search data and detailed analyses to maximise high-performing keywords and ads and eliminate inefficient elements. This allows us to continuously optimise your campaigns and achieve measurable success for your company.
SEA for Google and Microsoft Advertising
We offer comprehensive SEA solutions for both Google Ads and Microsoft Advertising to make your brand visible on both platforms and reach your target group effectively.
Google Ads
Reach potential customers directly in Google search with precise, data-driven adverts. We maximise your visibility and ROI with optimised campaigns and targeted targeting.
Microsoft Advertising
Utilise the reach of Bing and other Microsoft networks to reach additional target groups. We create customised campaigns that effectively place your advertising message.
Our SEA Agency
Services and Packages
Free Strategy-Session
SEA Costs
Search engine advertising (SEA) is an investment that results in higher sales, new customer contacts and a stronger brand presence.
With SEA campaigns, you have full control over your advertising budget. Whether you’re a small business starting out on a tight budget or a large company looking to invest more, you can customise the amount you spend each month. This flexibility makes search engine advertising attractive for companies of all sizes. As you can adjust your budget at any time, the costs can be perfectly tailored to your financial possibilities.
Our targeted SEA campaigns
Get an overview of the various SEA campaigns that we can implement for you to reach your target group in the best possible way and utilise your advertising budget efficiently. Each campaign is specifically tailored to different platforms and needs so that your products and services are visible where potential customers are active:
Search campaigns
Place your company directly in Google search results and target people who are already interested in your products or services. We make sure that your Google search adverts are displayed at the exact moment when potential customers are actively searching for offers like yours.
YouTube campaigns
YouTube is not only the largest video platform, but also one of the most used search engines in the world, with over two billion active users. Thanks to the wide range of targeting options, you can address your target group precisely with YouTube campaigns and ensure that your videos reach the right people.
Shopping campaigns
Shopping adverts give you the opportunity to present your products directly in Google search results and thus increase the visibility and findability of your online shop. These adverts visually display your product range to potential customers even before they click on your site.
Gmail Ads
Email marketing has become an indispensable part of any online presence. With Google, you have the opportunity to reach new target groups directly via adverts in their Gmail inbox, thereby expanding your reach and addressing potential customers directly.
Display campaigns
More than 90% of all internet users can be reached via the Google Display Network. Here you can place your adverts exactly where your target group is browsing the web. Whether it’s animated banners or static display ads – we can help you create the ideal online advert.
App campaigns
Do you already have an app in the Google Play Store or Apple App Store, or are you currently planning its release? With app campaigns, you can advertise your app on various platforms, such as Google Search, YouTube or directly in the app stores, to reach a broad target group and increase your download figures.
Showcases
More visibility through precise display campaigns
Display marketing is the digital evolution of traditional poster advertising. Your visual messages are displayed via banners on websites or social media, ideal for branding, product launches and sales campaigns. In contrast to poster advertising, you can precisely measure the reach and success – from the frequency of the ads to clicks and user behaviour afterwards.
Thanks to real-time bidding (RTB), your advert is placed on suitable websites in real time. As soon as an advertising space becomes available, an auction takes place in which the highest bidder wins the bid.
There are two approaches to display marketing: Prospecting, to reach new customers, and retargeting, to retarget users who are already interested. These tactics can be used on social platforms and thematically appropriate websites and together achieve optimal results.
Advertise on search engines
What are the costs for search engine advertising?
With SEA campaigns, you normally pay according to the ‘cost per click’ (CPC) principle. This means that you only pay a fee to the search engine when a user clicks on your advert after it has appeared in the search results for a relevant keyword. The cost per click depends heavily on the competition for the respective keyword and can fluctuate accordingly. For example: With a daily budget of 100 euros and a click price of 1 euro, you can achieve 100 clicks. There are also different billing models depending on the campaign type. For video ads, for example, you often pay per 1,000 views (CPM), while the CPC model is used for search ads.
How are these costs incurred?
The cost of SEA depends on an auction process that starts every time a search query is executed. Your adverts compete against others and the final click price is determined by several campaign-related factors.
Two key elements influence the amount of click costs:
Keyword Quality Score: This rating scale of 1 to 10 measures how well your keyword matches the search engine’s criteria, including the relevance of the ad, the expected click-through rate and the quality of the landing page.
Ad rank: Your position in the search results is determined by a combination of bid amount and the quality score, which in turn influences the final price per click.
Our SEA Agency Know-How
Keyword Expertise
We know exactly which keywords are relevant for your goals. We are optimally equipped with our professional marketing tools.
Industry
In recent years, we have showcased our expertise in many different sectors. Everything is familiar to us.
Ad quality
Based on data, we create highly optimised ads for you with maximum relevance.
Target Group
With our SEA expertise, we optimise the targeting of your campaigns to your target group in order to maximise efficiency and reduce costs.
Geographical orientation
With specific geographical targeting, we ensure that your adverts appear precisely in the regions where your potential customers are active.
SEA Advantages
Targeted approach
Your adverts reach exactly those users who are actively searching for your products or services.
Fast results
SEA enables immediate visibility in the search engines, without long waiting times.
Flexible costs
With SEA campaigns, you have full control over your advertising budget.
Measurable success
Detailed analyses and tracking tools show you exactly which ads bring in conversions.
Questions from our clients
What does a SEA Agency do?
SEA, or Search Engine Advertising, involves running paid ads on platforms like Google Ads or Microsoft Advertising to increase visibility on search engines. An SEA agency helps by creating, managing, and optimizing ad campaigns to ensure you get maximum return on your investment (ROI). They handle keyword research, ad design, targeting, and performance analysis to drive quality traffic and conversions for your business.
How soon can I expect results from SEA campaigns?
With SEA, results can be seen almost immediately after launching your campaign, such as increased website traffic or leads. However, an SEA agency will continuously optimize the campaigns over weeks to improve performance, ensuring sustainable growth and a higher ROI over time.
What platforms do SEA agencies typically work with?
A professional SEA agency works with major platforms like Google Ads, Microsoft Advertising (Bing Ads), and other search engines relevant to your target audience. They may also integrate campaigns with platforms like YouTube, shopping networks, or retargeting tools to maximize visibility and conversions.
How do I know if my SEA campaigns are successful?
An SEA agency provides regular reports with key metrics like clicks, impressions, click-through rates (CTR), conversion rates, and ROI. They explain these results in a clear way, so you can understand how your investment is performing and what adjustments are being made for improvement.
Why Mix Werbung?
100% Satisfaction
Thanks to our honest and transparent pricing, individual contract terms and no hidden costs, your risk remains low when you choose us.
Our goal? Your success.
A return on investment (ROI) of double, triple or even quadruple is nothing unusual for our campaigns. Our focus is exclusively on maximising your performance.
Many years of online marketing experience
We have been managing online marketing projects for well-known companies for many years and have implemented numerous successful campaigns.
Experience and innovation combined
We combine many years of experience with innovative approaches to develop customised marketing solutions for your company.
