Data-Driven YouTube Marketing Experts
German YouTube Agency
Run YouTube Ads with professionals from Germany in Germany for Your international business
YouTube has a vast fan base. In fact, 77% of German internet users use the popular video platform monthly. A channel of this size is hard to ignore. Given the power of Google Ads, it’s no surprise that YouTube has become a popular medium for advertisers in Germany.
Despite these promising numbers, many businesses hesitate to invest in video advertising, according to our experience. But that doesn’t have to be the case! Mix-Werbung.de will professionally set up your campaign. The only challenge regarding budgeting is that there’s no explicit price for YouTube ad costs. However, this is similar to many other types of online advertising. The Mix-Werbung.de team ensures you achieve the profits you need per euro spent (ROAS). The reach of your YouTube ads is optimized accordingly.
SEO Agentur Leistungen im Detail
Run YouTube Ads with a Google Ads Account
YouTube ads are managed through Google Ads.
- Costs depend on the number of users viewing your ads.
- YouTube ads have an average cost per impression of two cents.
- Reaching 100,000 users costs approximately €2,000.
Earn Ad Revenue with Your YouTube Channel
YouTube channels can enable ads once their videos reach 10,000 views.
- Go to the “Channel Settings” section, select “Features,” and then click “Enable” under “Monetization.”
- You can then allow Google Ads users to place ads on each video.
YouTube’s Ad formats
Image-Banner Ad
To the right of the feature video, above the list of video suggestions, an image you select will be displayed. This ad is for desktop devices only. The size of the image can be 300×250 or 300×60 pixels.
Display ads may be less popular with advertisers as they do not interfere with the videos people watch. Nevertheless, Mix-Werbung.com observes positive results for these ad campaigns, comparable to banner ads on partner websites. While fewer users click on the ad, the click prices are lower and those who do click are mostly more interested in the YouTube ad.
Skippable Video Ad
The most common ads format on YouTube are ads that play before, during, or after the video. Users can skip the ad consisting of a video after 5 seconds. The ad can be displayed on mobile, desktops and smart TVs.
This form of YouTube advertising is only chargeable to viewers who watch your ad video for 30 seconds or longer (unless your ad is shorter). So if your skippable video ad is cancelled after five seconds, there is no cost.
Bumper Ad
Non-skippable short videos that a viewer must watch before seeing the main video. The length of the short videos is up to six seconds. The ad is viewable on all devices aside from smart TVs.
Businesses use Bumper ads to deliver a short, memorable message. Billing is exclusively per thousand impressions.
Overlay Ad
Semi-transparent text ads or banner ads that cover the bottom of the video. Your text or image is shown during the YouTube video until the user clicks to use the ad or clicks away. These ads are only allowed on desktop devices.
Although simple and static, overlay ads grab users’ attention without being too demanding. By using subtle images and text, you can reach a lot of users while the video is playing for very little money. Even if a viewer closes the ad, they’ve still seen it – and become aware of your brand.
Non-skippable Video Ad
Promotional videos that viewers must watch before they can watch the main video. Non-skippable video ads are usually 15 to 20 seconds long and can be served on all devices minus Smart TVs.
The best thing about a non-skippable ad is that you are guaranteed the viewer’s full attention. With YouTube’s impressive targeting features, Mix-Werbung.com guarantees that the viewer matches the profile of your target audience.
In-Video Image-Banner Advertising
Videos with relevant content. These are, for example, services presented by the channel itself. This form of YouTube advertising can be placed on all devices except smart TVs.
They start as a small icon and expand when clicked. The advertising format is not very intrusive for the user, as it does not interfere with the video.
YouTube Experts
Ultimately, it’s not about how much your YouTube ads cost but how much revenue they generate in relation to those costs. Mix-Werbung.de always works based on an agreed healthy ROAS (Return on Ad Spend). Together, we define how much revenue, subscribers, or other outcomes you need per euro spent. Based on this, we target as many viewers as possible.
The key to optimizing your YouTube campaign lies in monitoring and understanding campaign statistics. Regular adjustments ensure the campaign’s performance improves. Key metrics include your ad impression rate and click-through rate, indicating whether users find your ads engaging.
How to Optimize YouTube Ads:
- Define your goals.
- Filter low-performing ads.
- Use branded media.
- Include clear calls to action.
- Build YouTube customer lists.
- Implement negative remarketing.
- Add responsive subtitles to your ads.
- Consider making your video ads longer.
